Welcome to Market Research in Pharma 2007
Wednesday 14 and Thursday 15 November 2007, Lisbon

The two conferences will run independently but will share the same venue offering delegates unique networking opportunities

It is estimated that worldwide sales of pharmaceuticals will double by 2020 with
the growth being driven by aging populations, rising levels of obesity and a surge in
demand from emerging markets. As the pharmaceutical environment continues to evolve, market research is playi

ng a greater role in the strategic planning process.
Being able to target this growth area with effective and cost efficient market research
is a challenge facing all pharmaceutical companies.

Market Research in Pharma 2007 will focus on the key concerns and opportunities in pharma market research.

Through a series of presentations and interactive roundtable discussions, the unique format of this event will encourage participation between delegates and key industry leaders in the field, enabling decision-makers to focus their marketing research strategies.

To stay abreast of the latest strategies and future developments in market research, this is a conference you cannot afford to miss. Co-located with Total Market Forecasting Europe, these joint events will give you even more networking opportunities than ever before.